Humanising change and transformation

Right Management has spent more than 40 years guiding organisations through change. 

They’re best known for their outplacement services—helping companies and individuals navigate complex transitions with empathy and experience.  Their expertise runs deep, and over decades they have developed deep level of insight into what people really need during times of change, and how to support HR teams in making critical transformation decisions.

But they were looking to stand out and make a bigger impact in an increasingly competitive market.

Why?

Because Right Management saw an opportunity to better connect their change and transformation work with their outplacement expertise. It was about finding a new way to talk about themselves and respond to what the market really needed.

Right Management had the credibility, experience and insight – they just needed to bring it all together in a way that made sense to clients

That’s where we came in.

We partnered with Right Management's Sales, Marketing and Consulting teams to bring their proposition into sharper focus. 

We started by meeting with their leaders and subject matter experts to understand their end-to-end proposition. Through collaborative workshops, we explored how their services connect, what genuine challenges they solve, and why Right Management delivers differently than competitors. Our process involved concept development, iteration, collaboration, and refinement—always ensuring we captured the power of their proposition, in their authentic voice.

The result was ‘Change Made Human’ ‍

A campaign that puts Right Management's people-first approach at the centre of everything. 

We created: 

• A distinct visual identity – bold enough to stand out confidently in the marketplace, but grounded in the Right Management brand.
• A clear narrative and messaging, showing how their services connect to solve real challenges.
• A wide range of sales materials for social channels, prospect conversations, and client meetings. 

The campaign was implemented across multiple touchpoints, all reinforcing one clear idea: Right Management doesn’t just manage change, they humanise it. 

And we didn’t stop there. ‍

We delivered an interactive training day with Sales and Consulting teams to unveil the new proposition and messaging. Through real-world scenarios and "real-play" exercises, we helped teams understand not just what the message was, but how to use it.

The outcome?

A confident, aligned team, a clearer, stronger brand, and messaging that does justice to the depth and unique value of Right Management’s experience.